My client asked: “Where do you store your content?”
I blinked. Once. Twice. “What do you mean?”
“You were talking about using the blog to store content. But where are the videos, photos and words stored? How do you migrate all that content over [to a new website]?”
They didn’t know how a mashup works. They didn’t know how I could pick up a YouTube video, write something (literally) around it and add a couple of photos and links to other sources – while not owning any piece of content, except for the comments – and post it onto a blog. And if I needed to migrate content. I’ll just export and viola, it’ll automatically appear elsewhere in its entirety.
To me this distributed process is quite intuitive, but not so to others. So I thought I share what I understand about mashups: what is it, why do it and how to get the most of it.