Tag Archives: The Truth

#2: The First Line is the Most Important

Which would you start with?

"My mom was an old woman." or "Shush your mouth, boy!"

My bet’s on the second quote, because it grabs attention. That’s what you need to hook people onto your work, and that’s what you should remember when creating content.

It’s an old idea.

We’ve been taught in school that a killer opening makes a good story. Editors exhort writers to make their first lines strong and powerful in magazines and newspapers.

In the online world, it’s the same with much less time. You have 5 seconds to grab people’s attention and 60 seconds to tell your story.

Now every microsecond counts.

Continue reading #2: The First Line is the Most Important

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