Think for a moment.
What does content mean to you?
Got your answer?
Content means different things to people in different capacities.
It’s like being in a Tower of Babel.
To writers, content means “words, punctuation and grammar”. To artists, content is very likely “pictures or illustrations or paintings”. To web folk, content probably means “webpages, HTML, CSS, interactive flash bits”. To musicians, it’s all “frets, C-sharps and tone”. And to the kid with a glass of orange juice, content is the “sweet and sour juice that’s fast disappearing down my throat”.
It’s unavoidable but sadly narrow. It limits, chains, and renders us ineffective and inefficient.