Tag Archives: SEO

4 Google Moments

Four Google moments For Buyers

Great for shops and restaurants if you’re looking to get spur-on-the-moment traffic.

Thoughts

  1. Augments (Replaces?) the buyer cycle with smartphone usage and phases
  2. Push carts and pop-up shops should make use of their proximity to complementary businesses particularly for the I-want-to-do moments
  3. Help customers make a purchase decision with comparative data that can be checked on smartphones
  4. TV commercials are intrinsically linked to microsites. What if we ran campaigns that started from the TV and ended up online?
  5. Location based searches might drive traffic to you, especially for undecided searchers.

source: 4 New Moments

#22 Want Readers Write Good Headers

#22: Effective Headers Get Readers

If you know some HTML, then you might have seen bits of words with <h1> or <h2> tags.

For example,

This is a <h1> tagged phrase </h1>

looks like…

This is a

tagged phrase

As you can see, anything between the tags are headers. And they’re important, because for you – the blogger, content creator, social media sharer –, headers get you readers.

Continue reading #22: Effective Headers Get Readers