I’m a huge fan of reusing content.
Sometimes I’d splice video clips into other videos. Or extract bite-sized pieces of information and quotes that I’ll chuck out on Twitter or use in other stories. Or create a wrapper around related stuff – like those “The Best of…” music albums. Or revisit and update old content – like Rough Cuts on Okto.
To paraphrase a bank’s slogan: “Let’s make content work harder!”
But how to…
- Reuse content that’s created for a particular audience and medium?
- Keep track of different types of content & its reuse possibilities?
It boils down to breaking up, codifying and documenting content.