When did you last wished for enough hours to do something? When did you last have to wade through crap (and queues) to get what you want?
Chances are that it was just recently. So you’ll know how frustrating it can be. The same goes for your customers. They want help NOW – preferably before they even have to ask for it.
Part of the solution is to mindfully use and present content for your customers. While other parts would also include design elements that make it easy for the user.
Use Content Right
Let’s say you know a lot about oranges and you run an orange-selling business. How could you use that knowledge to increase your sales?