Strategy needs information. Unfortunately, much of that information – particularly in Marketing – comprises of hand-me-downs or culled from a wish list. And yet, we live in an age that is choking with information, data, figures and statistics.
Thus it seems incongruous that strategic plans are so ill-informed in such an information age. That’s why I’ve taken up learning how to scrape and transform on- and off-line data into some kind of insight…some kind of evidence that sets a direction.
It hasn’t helped me with strategy work yet. But it is wow… just wow. I’ve learnt a new programming language (R), brushed up on my statistics, and made maps.
Actually, a map of Instagram posts and likes on the Singapore General Election.