Tag Archives: Content Calendar

#16: What’s Your Content Mix?

I had trouble figuring what to put inside this blog. I knew I wanted to post stuff about content and share what I knew about it.

But should I reblog anything that I saw? Or put up my stories, or just whatever with “Content” in the headlines? I tried and got paralysed by second-guessing: “Would this post work for the blog?”

That was annoying and, frankly idiotic. After all, a content creator should be able to create content about content, right?

That’s when I decided to take a weekend to think about it. And that’s how I got around to structuring a content mix.

During the entire process, my head was entirely wrapped around what content to make and put up. I kept revising, returning to my old ideas, disposing of them and going back again.

It was an absolute mess.

Eventually I came up with a content mix. I realised that it could be broken up into six parts:

Continue reading #16: What’s Your Content Mix?

Content Calendars Keep Your Head Straight

You got that social media job, and now you’ve buckled down and thought of a brilliant content idea. Then another one. And another one. And another.

Soon you’ve got a bag full of ideas, all of them great.

But then you ask: which one goes first? What’s next? How do they relate to each other? Wait, isn’t there an important launch some time in June; what do I have for it?

And horrors of horrors, what if I repeat something?

I know how painful, ugly and backbreaking it can be to keep track of what goes up when. It’s like holding back a rapidly growing tidal wave with my bare hands.

Not fun at all.

That’s when I discovered content calendars – the indispensible tool for every content guy.

Continue reading Content Calendars Keep Your Head Straight