I had trouble figuring what to put inside this blog. I knew I wanted to post stuff about content and share what I knew about it.
But should I reblog anything that I saw? Or put up my stories, or just whatever with “Content” in the headlines? I tried and got paralysed by second-guessing: “Would this post work for the blog?”
That was annoying and, frankly idiotic. After all, a content creator should be able to create content about content, right?
That’s when I decided to take a weekend to think about it. And that’s how I got around to structuring a content mix.
During the entire process, my head was entirely wrapped around what content to make and put up. I kept revising, returning to my old ideas, disposing of them and going back again.
It was an absolute mess.
Eventually I came up with a content mix. I realised that it could be broken up into six parts: