#13: Making Content Reusable

I’m a huge fan of reusing content.

Sometimes I’d splice video clips into other videos. Or extract bite-sized pieces of information and quotes that I’ll chuck out on Twitter or use in other stories. Or create a wrapper around related stuff – like those “The Best of…” music albums. Or revisit and update old content – like Rough Cuts on Okto.

To paraphrase a bank’s slogan: “Let’s make content work harder!”

But how to…

1. Reuse content that’s created for a particular audience and medium?
2. Keep track of different types of content & its reuse possibilities?

It boils down to breaking up, codifying and documenting content.

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