Tag Archives: Case Studies

PR in Content Development

I’ve never been a PR guy. Mostly, I’m on the receiving end of press releases and other PR events.

But this set of slides by Luca Penati, global managing director, Technology Practice at Ogilvy, makes a case for moving PR towards a more publishing-like role.

It’s worth a go through especially when people remember stories more than LOUD ADVERTISING.

The Role of PR in Content Development and Activation

View more presentations from Luca Penati.