Tag Archives: Burson-Marsteller

Social Media Check Up By Burson-Marsteller

Saw this link on my Twitter feed this morning (courtesy: A Piece of Chyan).

 

 

Twitter had the greatest growth of all social media outlets (I think immediacy and ease of getting into it are important). What’s interesting is how companies use Twitter with respect to answering questions. Slide 19 shows how @INGDirect takes on a different tone as compared to @LGD_recruit (in Korean).

Generally there’s a huge increase in  Twitter, Facebook and Youtube channels as well as activity for Asian companies, but blog use has dipped. However their western counterparts have grown their blog channels and usage.

I can think of a few reasons why blogs are declining in Asia:

  • Companies don’t know what to say.
  • Corporate bloggers are lamed by company policies (I Rather Be Writing has a brilliant post on how we’re powerful as consumers but lame as employees).
  • The social media person has other roles such as HR, marketing or something else. So they’re time-poor and resource strapped.
  • We’re afraid of giving away content.
  • It’s far easier to grow an audience in Facebook and Twitter than on blogs. 

What other reasons might lead to the blogging decline?

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