Category Archives: Social Media

LinkedIn: Changing Company Pages

Companies rebrand every so often. When that happens, it makes sense to refresh and update their digital channels: Facebook, Twitter, LinkedIn, and whatever else is the latest Social Media flavour.

Some of them are relatively easy to update.

Facebook lets you change a fanpage’s web address once (and only once, mind you). Twitter is far more permissive – your page web address and name is almost as malleable as putty.

But LinkedIn? Now it’s a pain best summed up in 10 words.

Change your company page name on LinkedIn?

Forget it.

You’ll need to create a brand new company page with that brand new name. Essentially it’s a start from scratch, but what can you do to bring it up to speed quickly?

Continue reading LinkedIn: Changing Company Pages

Finding Dots: Getting and Making Sense of Data

Strategy needs information. Unfortunately, much of that information – particularly in Marketing – comprises of hand-me-downs or culled from a wish list. And yet, we live in an age that is choking with information, data, figures and statistics.

Thus it seems incongruous that strategic plans are so ill-informed in such an information age. That’s why I’ve taken up learning how to scrape and transform on- and off-line data into some kind of insight…some kind of evidence that sets a direction.

The Result

It hasn’t helped me with strategy work yet. But it is wow… just wow. I’ve learnt a new programming language (R), brushed up on my statistics, and made maps.

Actually, a map of Instagram posts and likes on the Singapore General Election.
https://skybe077.cartodb.com/viz/f274b25e-5631-11e5-ac83-0e018d66dc29/embed_map

So exciting!

Taking a Break…

Taking a Break…

I’m taking a break from blogging this week to settle a couple of things: funerals, army matters and yet-to-be-done work.

Be back on 4 Apr with new posts!

Meanwhile, check out the brilliant infographic on how to engage bloggers, courtesy of the USA Air Force (via GlobalNerdy).

Airforce Rules of Engagement for bloggers

Frankly I’m surprised that a government body had actually done something about Social Media, instead of just paying it lip service. Now that’s putting your money where your mouth is!

See you guys next week!

Credits: Featured image from Mr.Mac2009
Infographic from GlobalNerdy

19-twitter-advanced-research-techniques

#19: Twitter advanced research techniques

Last week, I’ve posted on how to use Twitter to get content. For this post, here’s the low-down on how to use Twitter’s Advanced Search Functions:

Operator

Finds tweets…

twitter search

containing both “twitter” and “search”. This is the default operator.

happy hour

containing the exact phrase “happy hour”.

love OR hate

containing either “love” or “hate” (or both).

beer root

containing “beer” but not “root”.

#haiku

containing the hashtag “haiku”.

from:alexiskold

sent from person “alexiskold”.

to:techcrunch

sent to person “techcrunch”.

@mashable

referencing person “mashable”.

“happy hour” near:“san francisco”

containing the exact phrase “happy hour” and sent near “san francisco”.

near:NYC within:15mi

sent within 15 miles of “NYC”.

superhero since:2011-02-26

containing “superhero” and sent since date “2011-02-26″ (year-month-day).

ftw until:2011-02-26

containing “ftw” and sent up to date “2011-02-26″.

movie -scary 🙂

containing “movie”, but not “scary”, and with a positive attitude.

flight 😦

containing “flight” and with a negative attitude.

traffic ?

containing “traffic” and asking a question.

hilarious filter:links

containing “hilarious” and linking to URLs.

news source:twitterfeed

containing “news” and entered via TwitterFeed

Source: Twitter.com

Instead of re-posting what to do, head over to Twitter advanced research techniques 1: searching twitter from Journalism.co.uk for a brilliant primer how to combine operators for better search results.

 


A day, a tip | 100 days, 100 useful content tips

Tip categories: Create, Source, The Truth, Spread & Be Nice.
Got an idea, opinion or critique?
Please share it with me @ContentTicks.

Credits: Featured Image from Peter Standing

#15 Spread by Sharing Content on Twitter

#15: Spread by Sharing Content on Twitter

I found this list of reasons why people tweet from The Simple Web Toolbox.

  • To learn new things
  • Connect with people in their industry
  • Publicize themselves or their company
  • To draw traffic to their blog or website
  • Create a network to disseminate information on a social cause (i.e. education, animal rights, etc.)
  • To consolidate researching on the web by following people who provide links in a particular subject area
  • To make friends

From The Simple Web Toolbox

It got me thinking about how Chris Brogan uses Twitter.

He connects with folks (the number of conversations that he has is just crazy!), shares information about social media, and draws traffic to his blog with the occasional tweet to his blog post or question on Facebook.

So what does it mean for spreading my hard created content?

Continue reading #15: Spread by Sharing Content on Twitter

#14 Twitter Search for Content

#14: Twitter for Content

I love Twitter because it’s full of up-to-date and insightful stuff curated by very smart and passionate Tweeps (people who tweet).

But getting quality information from a Twitter stream is like trying to understand your friend’s whispering in a packed disco. It’s just too noisy. 14 million tweets per day (from SFGate) simply ensures that the good stuff gets brushed away like so much dandruff.

To find it all, I use Twitter Search and public Lists.

Continue reading #14: Twitter for Content

When you Say Sorry, Mean It

#11: When You Say Sorry, Mean It

MediaCorp, a local television company, had sent out an electronic Direct Mail (eDM) to clients and agencies canvassing for ad spots after news of the Japan Earthquake broke (details at Mr Brown).

It’s crass and disrespectful to those who died in the earthquake. To their credit, MediaCorp released a statement apologising for their gaffe within 24 hours.

Ironically their statement created another wave of disgust on Twitter.

Tweeps said it was “pointless”, “A pretty weak apology from Mediacorp. Classless and tactless” amongst other things (reaction at Topsy).

Continue reading #11: When You Say Sorry, Mean It

The internet is bad-bad

What I Like About User-Generated Content

I once worked with editors who despised user-generated content (UGC). They called it fluff, biased, and not stringent. Deservedly so, because most UGC is crap (e.g. Camwhoring).

But there’s also lots of good UGC on the web.

You can’t beat them for their immediacy, rawness and, above all, honesty. Like this Youtube video of Tokyo’s 8.9 magnitude earthquake on Friday, 11 Mar 2011.

First watched at StringingWordsTogether

It’s sobering as heck and a hell lot more heart-breaking than watching it on TV with newscaster voice-overs.

Simply because it shows everything – warts and all.

And that’s why I like User-Generated Content.

Credit: Featured image from I M A U-M-N-B-N!

#10 How to Comment on Blogs

#10: How to Comment on Blogs

Commenting on other people’s blogs sends traffic your way.

But it only happens if you’ve cultivated a relationship with that blogger as suggested by the Copyblogger. That means you can’t just link the heck out of a blog post’s comment section. In fact, I think anyone who does that should be banished to Spam Hell for all of their virtual life.

I’m not the most comment-savvy person. I prefer to read than comment and Twitter’s my conversation tool.

So I went looking for tips on how to comment on blogs, and there’s really a lot of information out there. So I thought I’ll pick choice tips and quotes, and repost them here. I’ve also linked to the original posts if you’re wanting more.

PS: The last two tips are mine, mine, mine! Bwahaha!

Continue reading #10: How to Comment on Blogs