Category Archives: Content Strategy

DIY Infographic: Timelines

Recently, I’ve created a blog post (A History of Augmented Reality) with a timeline infographic.

Just 1 month ago, this would have taken 1 week to create. Most of the spent time was on the designer who had to conceptualise and create the timeline. And really, their time could be better spent on other design things.

Now it takes a grand total of 2 hours to make a Timeline Infographic.

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Thanks to Timeline JS. It’s a simple and yet beautifully rendered timeline that runs on a Google Excel sheet. Yup, a Google Excel sheet. Just plonk in the data and image links, some formatting, and it automatically creates the timeline for you.

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If you’re being held ransom by designers and account managers, I’d suggest having a go with Timeline JS. Also, there are many DIY infographic tools on the internet that anyone – newbie or seasoned designer — could use to create great-looking infographics.

It just takes a little bit of willingness to try out the tools and perhaps a penchant for storytelling.

  1. Get the Timeline JS from Knights Labs
  2. See how timeline infographic is implemented at “A History of Augmented Reality: When Digital & Physical Worlds Converge”.

Oh, for the Love of Bullshit Content: Speed Vs Accuracy

The rush to “put content out there first” has created bullshit stories. Lots of of which are generated by websites like BuzzFeed, LolWhat?.

In the case of the false story about [Nikki] Haley, for example, Ben Smith, editor of a blog called BuzzFeed, told The New York Times that “the beauty of all this is the speed of self-correction. If it had been a newspaper report, it could have hung out there for a day.”

Is that the new standard? Or a defense for laziness? You publish something without regard for accuracy because if it’s false, surely someone will quickly correct it? I fail to see the beauty in that.

Source: USAToday

It’s the same in marketing — speed trumps accuracy, “SEO-ness” over “writing for humans”, and backlinks always beats insight and Aha!. This conspires to generate bullshit and lazy publishing.

A toast then! To another decade of crap content.

Image source: QuickMeme

Letter to a Content Strategist (via Greenonions)

Letter to a Content Strategist (via Greenonions)

Content strategy (CS) is design.

That’s what UX designer, Dan Brown, says in his blog post Letter to a Content Strategist.

His motivation for doing so is…

I’m frustrated with the characterization of content strategy as “good writing” or “operational issues.” They are unnecessarily limiting, even if taken in the context of the web. I know there’s a design component here, a newly emergent set of challenges that comes with preparing information to be delivered online.

He goes on to outline CS as structures and design; it’s very techie and very architectural. For non-programmer folk, the closest analogue is creating a book.

To whit, CS also needs…

  1. metadata, which describes what content is about
  2. user journey, which describes how users navigate through content to their destination (e.g. sign up page, call to action page etc).

If you’re developing a content strategy for websites, blogs or anything, read his post.

 

Letter to a Content Strategist

Letter to a Content Strategist Summary: In which I attempt to clarify content strategy by doing it in terms I understand: my own. Content strategy is the the kind of thing that loses clarity when I try to look at it directly. I can glimpse it out of the corner of my eye, but attempt to stare it down, it hops away. (You know, the rabbits are just emerging in my neighborhood, so maybe that’s what I’m talking about.)… Read More

via Greenonions

Credits: Featured image from kylesteed