4 Google Moments

Four Google moments For Buyers

Great for shops and restaurants if you’re looking to get spur-on-the-moment traffic.

Thoughts

  1. Augments (Replaces?) the buyer cycle with smartphone usage and phases
  2. Push carts and pop-up shops should make use of their proximity to complementary businesses particularly for the I-want-to-do moments
  3. Help customers make a purchase decision with comparative data that can be checked on smartphones
  4. TV commercials are intrinsically linked to microsites. What if we ran campaigns that started from the TV and ended up online?
  5. Location based searches might drive traffic to you, especially for undecided searchers.

source: 4 New Moments

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