Oh, for the Love of Bullshit Content: Speed Vs Accuracy

The rush to “put content out there first” has created bullshit stories. Lots of of which are generated by websites like BuzzFeed, LolWhat?.

In the case of the false story about [Nikki] Haley, for example, Ben Smith, editor of a blog called BuzzFeed, told The New York Times that “the beauty of all this is the speed of self-correction. If it had been a newspaper report, it could have hung out there for a day.”

Is that the new standard? Or a defense for laziness? You publish something without regard for accuracy because if it’s false, surely someone will quickly correct it? I fail to see the beauty in that.

Source: USAToday

It’s the same in marketing — speed trumps accuracy, “SEO-ness” over “writing for humans”, and backlinks always beats insight and Aha!. This conspires to generate bullshit and lazy publishing.

A toast then! To another decade of crap content.

Image source: QuickMeme

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