Finding Dots: Getting and Making Sense of Data

Strategy needs information. Unfortunately, much of that information – particularly in Marketing – comprises of hand-me-downs or culled from a wish list. And yet, we live in an age that is choking with information, data, figures and statistics.

Thus it seems incongruous that strategic plans are so ill-informed in such an information age. That’s why I’ve taken up learning how to scrape and transform on- and off-line data into some kind of insight…some kind of evidence that sets a direction.

The Result

It hasn’t helped me with strategy work yet. But it is wow… just wow. I’ve learnt a new programming language (R), brushed up on my statistics, and made maps.

Actually, a map of Instagram posts and likes on the Singapore General Election.
https://skybe077.cartodb.com/viz/f274b25e-5631-11e5-ac83-0e018d66dc29/embed_map

So exciting!

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