Yep. Like the boy band.
But seriously, anything closely resembling a strategic plan needs direction – otherwise anything and any action will do. And when I say direction, it’s not “get more fucking people or Likes or whatever that’s the flavour of the moment.”
A direction is simply an answer to a problem. A clear, unambiguous and quite specific answer that states both the what and the how.
Compare these direction statements
No prizes for the direction that works for you.
Making it work
Your One Direction needs to have a what (will you do) and a how (will you do it) to answer the underlying problem within the current environment.
If not, find out what’s going on – and think harder on your direction.