- So What…?
- Do What…?
E.g.: What is this?
Why: Define and clarify the situation so that everyone understands the same thing. Without a shared vocabulary, it’ll be quite like the workers in the Tower of Babel, and we know what happened to it.
E.g. So What does it mean?
Why: We are looking for implications, subtext, hidden stakeholders, and consequences. No one really lays it all out — dig deeper and uncover the real problem; otherwise, this planning is an exercise in futility.
E.g. What can we do with this?
Why: Clarity and Research is great. But without action, it’s just hot air – like so much fluff. All plans must contain actions that help to fulfil it. Otherwise, it’s just a thinking exercise.