Before making a Plan, Ask these questions…

  1. What…?
  2. So What…?
  3. Do What…?

What…?

E.g.: What is this?

Why: Define and clarify the situation so that everyone understands the same thing. Without a shared vocabulary, it’ll be quite like the workers in the Tower of Babel, and we know what happened to it.

So What…?

E.g. So What does it mean?

Why: We are looking for implications, subtext, hidden stakeholders, and consequences. No one really lays it all out  — dig deeper and uncover the real problem; otherwise, this planning is an exercise in futility.

Do What…?

E.g. What can we do with this?

Why: Clarity and Research is great. But without action, it’s just hot air – like so much fluff. All plans must contain actions that help to fulfil it. Otherwise, it’s just a thinking exercise.

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