MediaCorp, a local television company, had sent out an electronic Direct Mail (eDM) to clients and agencies canvassing for ad spots after news of the Japan Earthquake broke (details at Mr Brown).
It’s crass and disrespectful to those who died in the earthquake. To their credit, MediaCorp released a statement apologising for their gaffe within 24 hours.
Ironically their statement created another wave of disgust on Twitter.
Tweeps said it was “pointless”, “A pretty weak apology from Mediacorp. Classless and tactless” amongst other things (reaction at Topsy).
Tech Ticks: Strategy & Tactics (Geddit?) 